Riding through a new Del Community community, I couldn’t help to notice all the marketing signs along the road and in the sales center. I remember those same type signs all along the parkway here at the Village at Deaton when I moved in and when they came down after the community sold out and the sales center closed down. They were intriguing.
Marketing signs are there to create appeal and spark the imagination of the prospects. But do they portray an accurate picture of life in a Del Webb Community, I pondered.
So I snapped pictures of the signs I came in contact with at a recent visit to their new Del Webb Chateau Elan community. Let’s take a look and see how they size up to reality.
Each sign has an image and a caption. The first sign was at the entrance and is picture at the top of this post. The caption: Chateau Elan – where a whole new life begins… with a image of residents socializing at one of their home, with a glass of wine. My comment: True. I could see that sense happening and parties and get togethers like that are fairly common.
Comment: For some reason Del Webb marketing loves to show people riding bikes. From my view point on the imagery, bike riding is more common in the marketing than real life. Some people have bikes for sure and I frequently see even a recumbent bike and several motorcycles. Maybe bikes are more common in Florida. The message “Chase new adventures” is a common theme for retirement in general.
Comment: I think a more appropriate caption would be “Never stop playing”. On the image I think he is going to hit the pickleball in the net. The paddle should be straight up to punch. Coach says you punch a volley and stoke a ground ball.
Comment: I agree on the caption message. On the image, those guys would look out of place in my Cardio class. The models look too young.
Comment: I like the caption. It fact, I wrote a post on Puttering around and many on activities is the answer. On the image, I don’t think so. I wouldn’t want a garage band next to me, that’s for sure. It’s pretty quite on the street and most would like to keep it that way. I think they do have some musical activities at the clubhouse.
Comment: Looks like a community garden, which most communities do have. Our Del Webb community, but for some reason, it was taken down, but a park like area remains in that spot. Many people do garden in their backyards. Caption is a little to generic to comment on.
Comment: This is true. I didn’t think so many interesting people could be found in one community. It seems everyone has quite a life story and is engaged in so many things. Friendly is the default mode around here.
Comment: So many things to do and people to do it with. These last two signs focused on people and I think that is a correct focus. It’s not just the amenities, but the people who make the community. I like the image and it is quite common to visit with people in your front yard. There are sidewalks on both sides of the streets. If you take a walk down the street you are likely to stop to visit someone.
Comment: Yes, a community is what you getting, not just a house. Some people have a hard time paying the price of the house, saying the house doesn’t seem to be worth it. But what they are missing is that are getting a community with plenty of activities and facilities and friendly interesting people to do it with.
Comment: Well Del Webb goes for the close on this one, don’t they. See previous comment about price tag.
By the way, I do not work for Del Webb, nor do they pay me anything for this blog. Comments are my own. I do live in a Del Webb community for over two years now.